It is the creation of an influential and authentic group of people that are deeply involved in social media and would like to invest in each other’s success through all platforms. The dictionary defines “influential” as someone that has influence. Do you have what it takes? Yes, you do!
You would think that an individual is very influential because he/she has a lot of followers but if those followers don’t continue to pass your information along then that is the end of the road. But, digital influence goes so much further than the number of people following you or the traffic you are generating on your blog.
There are 3 key elements to remember about being influential in social media
- Influence is not a popularity contest
- Influence is about the topic
- Target your audience
Whether you are an individual interested in building your digital influence or a business looking to build up brand advocates, influence is so much more than just a numbers game. We are here to help you along the way.